"It's not what you said, it's how you said it."
This is a common line in relationships, but the words are true in any area of life.
You could say the exact same words with different intonation, and it may completely change the meaning of what you're saying.
Let's take this example:
"What are you doing?"
Depending on what word gets stress and emphasis, it completely changes the message. It could be:
So, what does this have to do with price?
When you're on a sales call, and then it comes to the part where you are giving your price, many people who are unsure or not confident about their price raise their intonation at the end after they give their number (especially if it's a new price for them).
This conveys uncertainty in yourself and your product.
"The investment for the entire package is $4800?" (almost as if you're asking the prospect if it's ok that you charge that)
INSTEAD, try this trick:
Practice saying your price until you use a nice, even-sounding tone.
Look around the room before you jump on your call, and identify things that you see as fact. Then use that same intonation as when you say your price.
"I have a coffee mug next to me. There are 6 books on my shelf. My shirt is blue. The investment for the package is $4800."
You'll be amazed at what this does for your messaging and your confidence.
If you're curious about diving deeper into using your English in a more effective way and feeling like you're actually in control of what you say and how you say it, book a call and let's talk.
In our call, we'll ask you a few questions about your current English level, your goals, and what you're currently doing to improve your English. We'll also share the basis for The English Mind program, which are the 3 lies that most non-native speakers believe that's actually holding them back from real life fluency.
If you're motivated and a high-level speaker, sign up for a call and let's talk.
Jesse J. Sweed
Jesse is the founder of Sweed Academy and The English Mind. He specializes in showing high-performing professionals how to think and speak directly in English without hesitation and self-doubt.
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