It's obvious in the 21st century, English is the international language for business. If you're a non-native English speaker, you've heard it your whole life.
"English opens more doors."
"Study English for your future."
"You need English for a good job."
Blah blah blah
The problem is nobody really shares exactly how English speaking can be good for your business other than "talk with clients" or "job interviews".
If you have a business where you are selling (or thinking about selling) products or services in English, and you're NOT doing at least one of these things, you're missing out on sales. Period.
"If you're not doing at least one of these things, you're missing out on sales."
In the following list, you will learn 3 simple things you can add to your organic outreach to increase sales and improve your English at the same time.
1. Create Video Content
Written content is great to do for your organic and paid marketing. We have to write posts on social media, emails, and in messages. However, many people avoid making video content, and this could be hurting your sales.
There are many reasons that people avoid going on video from feeling nervous or being unsure if they are saying the right things.
The power of video content is two-fold. 1. It builds more of a connection with your audience because they get to hear your voice and see your eyes. 2. You are in control of your message.
Imagine this sentence:
"Why did you do that?"
This sentence could be interpreted in SO many different ways depending on your INTONATION. The thing is, the person doesn't necessarily read your posts in the intonation you write it. They are reading your text based on THEIR emotions, not the emotion you're writing it in.
However, in video, you are in greater control of your message.
2. Go Live or Create Stories
This is similar to the first way, but going live is a whole different animal. Whereas with recorded content, you can adjust the lighting and edit out your mistakes, with live, you present as you are. Meaning, you only get one try.
This can make you more nervous, but it can also be to your advantage because you don't have to spend hours editing your video trying to make it "perfect". You just present your content, and then move on to your next task for the day.
Going live has 2 main advantages
The first advantage of going live is that you build a stronger relationship with your core audience because they get to join you in real time and engage.
Another advantage is the algorithms (especially Facebook) love live video and will show your live video to more people.
In addition to these, going live will help you ultimately get over your nerves in talking in English because you have to get over it. It's called trial by fire.
Stories on Facebook and Instagram are another really good way to use video, especially if you get nervous and uncomfortable, because they disappear after 24 hours!
3. Audio Messages
You're probably communicating to potential prospects in messenger or DMs in order to get them on a call. Adding voice messages to this process will build instant rapport and connection with them because you are in greater control of your message. Going back to the first point of being able to control how your message gets delivered.
Being able to hear your voice, the prospect will be able to hear your empathy and realize that you're a real person, and you're not just sending a copy-paste message to random people, but you're talking directly to them.
Try some of these in your business
If you still feel uncomfortable with your English, and you'd like to have complete control of your fluency and master your English, book a call and let's talk. We will ask you a few questions about what you need, your goals, and what's blocking you. Then we will decide if we're a good fit to work together.
If you're on Facebook, join our FREE Facebook group English Speaking Mastery For Business And Life.
Jesse J. Sweed
Jesse is the founder of Sweed Academy and The English Mind. He specializes in showing high-performing professionals how to think and speak directly in English without hesitation and self-doubt.
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